KIWI® “Portraits Completed” celebrates shoe care by completing the bottom half of 10 famous portraits.
The idea was executed to drive engagement through different touch points; we set up an art gallery takeover where we showcased the iconic portraits completed. We created a unique audio tour for the exhibit. We partnered with a museum app that allowed people to replicate the experience via augmented reality. We supported the experience with outdoor, print and social posts.
Kiwi Portraits Audio Guide
At Cannes Lions 2018, we partnered with Google AR to inspire the creative community to give AR a try. So we brought AR to Google's annual interactive showcase, the Google Beach and featured this campaign as an interactive AR Experience.