KIWI® “Portraits Completed” celebrates shoe care by completing the bottom half of 10 famous portraits. 

The idea was executed to drive engagement through different touch points; we set up an art gallery takeover where we showcased the iconic portraits completed.  We created a unique audio tour for the exhibit.  We partnered with a museum app that allowed people to replicate the experience via augmented reality.  We supported the experience with outdoor, print and social posts.

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