To celebrate Colombia’s National Day, president Alvaro Uribe invited the Spanish team Real Madrid to play against the local team Independiente Santa Fe. This once in a life time game was the perfect platform to promote our DIRECTV Spanish League Pass.
CONCEPT. If this is all you’re going to see from the Spanish League, you better subscribe to DIRECTV.
This spot features a fan who's favorite team has lost the final. Since he wakes up, radio stations, TV news and even fans are still celebrating the victory of the opposite team. His anger keeps building up until we reveal he's a dentist and his first patient is a fan from the opposite team.
TAGLINE. You can be in the wrong place, your money can’t.
Bring it to Davivienda Bank, where you have it all.