Awards:
Cannes Lions Shortlist 2013 - Media
Gold USH Idea Awards
Gold - Addys
Bronze - Shark Awards
Bronze - Wave Festival
Bronze - FIAP
BronzeEl Sol Festival
Bronze - Ojo de Iberoamerica
7+ Leo Burnett Worldwide Creative Review
The Cara Program empowers individuals affected by homelessness and poverty find quality employment. In the process, their lives are transformed, communities strengthened and paths to success created.
To raise awareness about their program we created the, “Choose” campaign to show that, “life is a matter of choice.” When options are limited, falling into a life of drugs and poverty might be the only option.