The Raid Entomology Lab online videos started as an initiative to prove that SC Johnson Entomologists really know about bugs. Due to the success of the series, the idea was taken to broadcast TV to promote one of their claims. This spot has been the most disgusting production I’ve ever been part of. There’s no CGI and no special effects: roaches were harmed in the making of this television spot. The product does work that well, which was great to see and also horrific.
This spot won a Silver at The Epica Awards and 9 Addys.